B2B Productions Brand Identity Design

B2B Is a brand based in Japan that produces mostly music videos and also wedding shoots as much as photography. The brand name is inspired from the founder’s stage name when he was doing beatboxing. It's supposed to be “B2 Boy” but when it comes to mass productions; He used the name B2B Productions to get an entrance to the industry as a professional. After many productions, the founder thought of expanding the brand as a Production House, with a rebranding. I have come up with this concept by researching the style, passion and the vibe of this brand. I used the monogram type because it suits the brand when using it in its productions, and also with their merchandise. It gives the vibe of new school pop and shines bright with the vibrance of it.